Tag Archives: Companies

Practical Creativity

Notes on Creativity theme of the week:
The Creative Process

What do you get when you allow employees paid time to work on projects they themselves come up with? Sometimes nothing of permanence, but sometimes you get products like 3M’s Post-It Notes, or new services like Gmail and AdSense. That’s right, these were all invented by employees who said “I wonder what would happen if we tried this…” and then let their imaginations run wild. 

Companies that support this sort of ‘pet project’ work demonstrate a strong understanding of the creative process. They know that employees need unstructured spaces in which to explore their own areas of interest within the context of their work.

A world of possibility opens when companies let go and make room for the creative process.

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Today’s 4 Minute Writer

Bookworm

Buried under a pile of books in his office, he takes no notice of the students shuffling by. They talk of their plans for the weekend, upcoming exams, and latest celebrity gossip.

He is engrossed in the world of psychoanalytic theory, dream interpretation, and the influence of the subconscious. Hours pass as he moves from page to page, book to book, jotting down notes in small scribbles.

He takes no notice when the lights in the hallway turn off and doors slam shut for the night. He is lost in the thoughts his reading evokes, absorbing each nuance and phrase.

As the unread pile gets smaller and smaller, his eyes grow heavier and heavier. He rests his head on the desk, slowly succumbing to the world of his books, allowing his subconscious to take over.  

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Brains + Guts = Watch Out Big Corporations

Notes on Creativity theme of the week:
Creative Solutions to Big Problems

What do you get when you take two smart guys with a ton of guts and a major axe to grind against big corporations they feel put profits ahead of everything else? You get millions of BBC viewers watching a phony Dow Chemicals representative admit responsibility for the largest industrial accident in history after 20 years of virtually no action to clean up this mess in Bhopal, India that killed thousands and left over 120,000 people needing lifelong care. 

Meet Andy Bichlbaum and Mike Bonanno, The Yes Men. This activist duo create and maintain fake websites impersonating major corporations. They then wait to be contacted through the sites to participate in interviews, conferences, and TV talk shows. At these forums, they highlight how they feel the companies they are impersonating commit acts against the public. In the case of the BBC Dow Chemicals interview, once Jude Finisterra (whose first name refers to the patron saint of lost causes and last name is Latin for ‘end of the world’) was exposed as a fraud, Dow was left having to answer questions about what action was and was not taken to help those affected by the incident in Bhopal.

Though they are small and corporations gigantic, Andy and Mike manipulate and leverage media to get their message out there. Now that’s creativity! 

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Today’s 4 Minute Writer

Still Alive

“I, oh, I’m still alive,” sings Eddie Vedder in a half-dead monotone.

Alive. Still alive. Truly alive? Half alive? Live truly, live so it counts, really counts, not just to get through another day. Live like it really matters, for what’s important, what lasts. When all is said and done, how much of what was will remain and how much will be rolled up and chucked into the cosmic incinerator?

Living in the right plane- that’s what’ll get you there. See through the right eyes, see for real. Close your eyes, and see.

Use the comment field to suggest a topic, submit your writing on today’s 4 Minute Writer topic (Still Alive), or to comment.

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